Systems for media
Content fluidity across different platforms is essential for winning orders, and raising the profile of a brand. By crafting the description of different bits of an asset and making it accessible through a variety of tools you can maximise the spreadability of an asset to a wider audience. Metadata used effectively in the process can be a powerful narrative for making connections between component, applications and the end users.
A key part of building metadata structures is through the use of taxonomies. The taxonomy as an organic system in its own right acts like an open application that can be interacted with. Its organic nature reduces the need for attempting to account for every user viewpoint during the creation process. The mapping process should allow external users and the public to also view your assets through their own taxonomies.
Taxonomies
If you are involved in content preservation, aggregation, licensing and distribution of rich media and visual cataloguing as well as enhancing and optimising the findability of assets on the internet or interchanging between platforms we can assist with implenting an effective taxonomy strategy.
By openning up your taxonomy, sharing and mapping it to other taxonomies, it becomes an embedded part of the information infrastructure, powering interactions between multiple systems. It ceases to be just a document management process and becomes an integral part of the the way the organisation interacts with knowledge globally. This means that the taxonomy gains strength from its associations but also gains prestige.
We work with you to create taxonomies for integrating with enterprise applications - Customer Relationship Management (CRM), Content Management Systems (CMS), and Digital Asset Management (DAM).
We help you to define your standards ensuring they fall in line with industry standards such as Digital Object Identifier, Dublin Core, Material eXchange Format, National Information Standards Organisation and other structured metadata schemas. These can then be exchanged as XML schema so that business rules, logic and protocols applied to the CMS, DAM and knowledge systems know what actions or automation processes to execute when harvesting or determining how information is discovered and viewed by end users.
A combination of our suite of metadata tools and editors helps us to define archival, encoding, cataloguing, transcoding and post production standards for applying to new technologies, new media and visualising usage in innovative ways.
Picture thesaurus and controlled vocabulary
We have developed a picture thesaurus comprising a controlled vocabulary and ontology for adapting to include specific terms relating to a corporate environment and subject matter. Controlled concepts that are aligned to terms can then be associated to labels. Labels can comprise of synonyms, abbreviations, misspellings and translations. The labels are used as part of the tagging process for associating to assets. An example of a concept is: Animal, Cat, Feline, Jaguar (Cat). Concepts are connected in a hierarchy through statements specifying "broader" and "narrower" relationships, e.g. Animal is a broader concept of Cat which in turn is a broader concept of Jaguar. There is also the possibility to connect terms in a non-hierarchic way, by stating two concepts are in some way "related" to each other, e.g. concepts Jaguar (Cat) and South America, Central America are related.
Utilising the picture thesaurus technology we are able to create terms and semantics to create exchange protocols and integrate into applications such as a Media Workflow, CMS, organisations knowledge management and CRM systems.